TY  - BOOK
AU  - Adkins,S
TI  - Cause related marketing: who cares wins
SN  - 9780750 644815
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Butterworth Heinemann
KW  - Marketing - management
KW  - Management - marketing
ER  -