Aaker, David <br/><br/>
Aaker on branding  20 principles that drive success 

 - New Delhi  Sage publications  2015 
 - 235p. 
<br/><br/><label>ISBN: </label>9789351503903 
<br/><br/><label>Subjects--Index Terms: </label>brand name products--management  branding--marketing 
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK