Zikmund,William G <br/><br/>
Marketing research 

 - India  Cengage  2009 
 - 632p. 
<br/><br/><label>ISBN: </label>978-81-315-0565-6 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research 
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK