TY  - BOOK
AU  - Ramesh kumar S
TI  - Case studies in consumer behaviour
SN  - 9788131774489
U1  - 658.834 2 
PY  - 2013///
CY  - Chennai
PB  - Person
KW  - Consumer behaviour
KW  - Experiential marketing
KW  - Ethnic consumers consulting
KW  - consumer perception
ER  -