Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 

 - 3ed. 
 - New Delhi  Pearson  2005 
 - 909p. 
<br/><br/><label>ISBN: </label>81-297-0509-5 
<br/><br/><label>Subjects--Index Terms: </label>Marketing information system Destination marketing Internal marketing Marketing research 
<br/><br/><label>Dewey Class. No.: </label>338.479 106 88  / KOT