TY  - BOOK
AU  - Frazier,Gary L
TI  - Journal of marketing Vol.78 (1-3): Vol.78 (1-3)
U1  - 658.800 5 
PY  - 2014///
CY  - Chicago
PB  - AMA
N1  - BOUND VOLUME Vol.78 (1-3)
ER  -