Moriarty, Sandra <br/><br/>
Advertising and IMC: principles and practice / 10e. 

 - 10th ed. 
 - New Delhi  Pearson  2017 
 - 669p. 
<br/><br/><label>ISBN: </label>9789332574144 
<br/><br/><label>Subjects--Index Terms: </label>IMC  Advertising  Brand communication 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOR