TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy D
AU  - Wells, William D
TI  - Advertising and IMC: principles and practice / 10e
SN  - 9789332574144
U1  - 659.1 
PY  - 2017///
CY  - New Delhi
PB  - Pearson
KW  - IMC
KW  - Advertising
KW  - Brand communication
ER  -