Malhotra,Naresh K <br/><br/>
Essentials of marketing research  a hands - on orientation 

 - India  Pearson  2016 
 - 432p. 
<br/><br/><label>ISBN: </label>9789332571198 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research  research design formulation  data collection   data analysis  reporting 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL/E;1