TY  - BOOK
AU  - Malhotra,Naresh K
TI  - Essentials of marketing research: a hands - on orientation
SN  - 9789332571198
U1  - 658.83 
PY  - 2016///
CY  - India
PB  - Pearson
KW  - Marketing research
KW  - research design formulation
KW  - data collection
KW  - data analysis
KW  - reporting
ER  -