Jefkins, Frank <br/><br/>
Advertising / 4e 

 - 4th ed. 
 - India  Pearson  2006 
 - 416p. 
<br/><br/><label>ISBN: </label>9788131703823 
<br/><br/><label>Subjects--Index Terms: </label>Advertising and the modern world  Advertising expenditure figure  Advertising  involvement  Types of advertising  Advertising research  Planning and executing an advertising campaign 
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEF'2006'