TY  - BOOK
AU  - Jefkins, Frank
AU  - Yadin, Daniel
TI  - Advertising / 4e
SN  - 9788131703823
U1  - 659.1 
PY  - 2006///
CY  - India
PB  - Pearson
KW  - Advertising and the modern world
KW  - Advertising expenditure figure
KW  - Advertising  involvement
KW  - Types of advertising
KW  - Advertising research
KW  - Planning and executing an advertising campaign
ER  -