Keller, Kevin Lane <br/><br/>
Strategic Brand Management  / 4e  Building,measuring,and managing brand equity 

 - 4th ed. 
 - India  Pearson  2018 
 - xxix,586p, 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Index Terms: </label>Brands and brand management  Understanding business-to-business branding  Understanding market leadership    Identifying and establishing brand positioning  Designing marketing  programs to build brand equity  Growing and sustaining brand equity   Strategic brand management guidelines 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL'2018'