TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi  M.G
AU  - Jacob, Isaac
TI  - Strategic Brand Management  / 4e: Building,measuring,and managing brand equity
SN  - 9789332542204
U1  - 658.827 
PY  - 2018///
CY  - India
PB  - Pearson
KW  - Brands and brand management
KW  - Understanding business-to-business branding
KW  - Understanding market leadership
KW  - Identifying and establishing brand positioning
KW  - Designing marketing  programs to build brand equity
KW  - Growing and sustaining brand equity
KW  - Strategic brand management guidelines
ER  -