TY  - BOOK
AU  - Bhatia, Puneet Singh
TI  - Fundamentals of digital marketing
SN  - 9789332587373
U1  - 658.872 
PY  - 2017///
CY  - India
PB  - pearson
KW  - Evolution of digital marketing
KW  - Digital marketing framework
KW  - Digital marketing models creation
KW  - Managing consumer demand
KW  - Digital marketing strategy definition
KW  - Digital marketing  communications and channel mix
KW  - Digital marketing  execution elements
KW  - Digital marketing  emerging trends and concepts
ER  -