TY  - BOOK
AU  - Trott, Paul
TI  - Innovation management and new product development / 4e
SN  - 9788131728031
U1  - 658.406 3 
PY  - 2010///
CY  - India
PB  - Pearson
KW  - Innovation management
KW  - Innovation and operation management
KW  - Managing technology and knowledge
KW  - Strategic alliances and networks
KW  - Management of research and development
KW  - New product development
ER  -