Baines, Paul <br/><br/>
Essential of marketing 

 - New Delhi  Oxford university press  2016 
 - xxiii,413p. 
<br/><br/><label>ISBN: </label>9780198734765 
<br/><br/><label>Subjects--Index Terms: </label>Marketing fundamentals  Principles of marketing management  Marketing mix Principle  Principles of relational marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAI