TY  - BOOK
AU  - Baines, Paul
AU  - Fill, Chris
AU  - Page, Kelly
TI  - Essential of marketing
SN  - 9780198734765
U1  - 658.8 
PY  - 2016///
CY  - New Delhi
PB  - Oxford university press
KW  - Marketing fundamentals
KW  - Principles of marketing management
KW  - Marketing mix Principle
KW  - Principles of relational marketing
ER  -