Vitale, Robert P <br/><br/>
Business to business marketing  :analysis and practice 

 - India  Pearson  2011 
 - xxxii,512p. 
<br/><br/><label>ISBN: </label>9788131763308 
<br/><br/><label>Subjects--Index Terms: </label>Business to business environment: customer,organizations, and markets  Concepts and context of business strategy  Market research and competitive analysis  Business development and planning  Channel relationships and supply chains  Business ethics and crisis management 
<br/><br/><label>Dewey Class. No.: </label>658.84  / VIT'2011'