TY  - BOOK
AU  - Vitale, Robert P
AU  - Giglierano, Joseph
AU  - Pfoertsch, Waldemar
TI  - Business to business marketing: :analysis and practice
SN  - 9788131763308
U1  - 658.84 
PY  - 2011///
CY  - India
PB  - Pearson
KW  - Business to business environment: customer,organizations, and markets
KW  - Concepts and context of business strategy
KW  - Market research and competitive analysis
KW  - Business development and planning
KW  - Channel relationships and supply chains
KW  - Business ethics and crisis management
ER  -