Shah, Kruti <br/><br/>
Advertising and integrated marketing communications 
Shah, Kruti. 
 - Chennai  Mc Graw Hill   2018 
 - xxviii, 889p. 
<br/><br/><label>ISBN: </label>9781259026058 
<br/><br/><label>Subjects--Index Terms: </label>Advertising Marketing Marketing communications 
<br/><br/><label>Dewey Class. No.: </label>658.82  / SHA