TY  - BOOK
AU  - Shah, Kruti
TI  - Advertising and integrated marketing communications
SN  - 9781259026058
U1  - 658.82 
PY  - 2018///
CY  - Chennai
PB  - Mc Graw Hill 
KW  - Advertising
KW  - Marketing
KW  - Marketing communications
ER  -