Kumar, V.  <br/><br/>
Marketing research: a global outlook  
Kumar, V.  
 - New Delhi   Sage  2015 
 -  XXVII, 517+10p.  Book 
<br/><br/><label>ISBN: </label>9789351502487 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research- nature- scope- design- process- case studies Global marketing research- future directions Data analysis- research reporting Marketing research approaches 
<br/><br/><label>Dewey Class. No.: </label>658.83  / KUM