TY  - BOOK
AU  - Kumar, V. 
TI  - Marketing research: a global outlook 
SN  - 9789351502487
U1  - 658.83 
PY  - 2015///
CY  - New Delhi 
PB  - Sage
KW  - Marketing research- nature- scope- design- process- case studies
KW  - Global marketing research- future directions
KW  - Data analysis- research reporting
KW  - Marketing research approaches
ER  -