Wilson, Alan  <br/><br/>
Marketing research: an integrated approach/ 3e. 
Wilson, Alan  
 - 3rd ed. 
 - Uttarpradesh   Pearson   2014 
 - xxii, 410p.  Book 
<br/><br/><label>ISBN: </label>9789332535572 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research  Customer databases Qualitative data  collecting  analysing Questionnaire- design Research results 
<br/><br/><label>Dewey Class. No.: </label>658.83  / WIL