TY  - BOOK
AU  - Wilson, Alan 
TI  - Marketing research: an integrated approach/ 3e
SN  - 9789332535572
U1  - 658.83 
PY  - 2014///
CY  - Uttarpradesh 
PB  - Pearson 
KW  - Marketing research
KW  - Customer databases
KW  - Qualitative data
KW  - collecting
KW  - analysing
KW  - Questionnaire- design
KW  - Research results
ER  -