Krishnamacharyula,C S G  <br/><br/>
Rural marketing: text and cases/ 2e. 
Krishnamacharyula,C S G  
 - 2nd ed. 
 - New Delhi  Pearson   2011 
 - xviii,587p.  Book 
<br/><br/><label>ISBN: </label>9788131732632 
<br/><br/><label>Subjects--Index Terms: </label>Rural marketing- new horizons- insights-  strategies- applications- future  Rural economy Rural consumer behaviour Strategy- product-  pricing- distribution-promotion Marketing- social- agricultural- rural industry products 
<br/><br/><label>Dewey Class. No.: </label>658.810 3  / KRI