TY  - BOOK
AU  - Krishnamacharyula,C S G 
AU  - Ramakrishnan, Lalitha
TI  - Rural marketing: text and cases/ 2e
SN  - 9788131732632
U1  - 658.810 3 
PY  - 2011///
CY  - New Delhi
PB  - Pearson 
KW  - Rural marketing- new horizons- insights-  strategies- applications- future
KW  - Rural economy
KW  - Rural consumer behaviour
KW  - Strategy- product-  pricing- distribution-promotion
KW  - Marketing- social- agricultural- rural industry products
ER  -