Coleman,Darren  <br/><br/>
Building brand experiences: a practical guide to retaining brand relevance  
Coleman,Darren  
 - London   Kogan page   2018 
 - xiv,280p.   Book  
<br/><br/><label>ISBN: </label>9780749481568 
<br/><br/><label>Subjects--Index Terms: </label>Building brand Branding -marketing Consumers' preferences Consumer satisfaction Brand experience  Brand values Brand essence Brand promise Brand personality 
<br/><br/><label>Dewey Class. No.: </label>658.827  / COL