TY  - BOOK
AU  - Coleman,Darren 
TI  - Building brand experiences: a practical guide to retaining brand relevance 
SN  - 9780749481568
U1  - 658.827 
PY  - 2018///
CY  - London 
PB  - Kogan page 
KW  - Building brand
KW  - Branding -marketing
KW  - Consumers' preferences
KW  - Consumer satisfaction
KW  - Brand experience
KW  - Brand values
KW  - Brand essence
KW  - Brand promise
KW  - Brand personality
ER  -