TY  - BOOK
AU  - Hackley, Chris 
AU  - Hackley, Rungpaka Amy 
TI  - Advertising and promotion/ 4e
SN  - 9781473997981
U1  - 659.1 
PY  - 2018///
CY  - London 
PB  - Sage 
KW  - Advertising
KW  - Advertising theory
KW  - Promotional communication
KW  - Creative agency model
KW  - Global advertising strategy
KW  - Advertising research
ER  -