Berman, Barry
Retail management: a strategic approach / 13e.
Berman, Barry
- 13th ed.
- Noida Perason India 2019
- xxvii,722p.
9789332587694
Strategic retail management Merchandise management Retailing Strategic planning Retail institution Non traditional retailing Trading area analysis Retail organization Human resource management retailing Operations management Promotional strategy Retail strategy
658.87 / BER '2018'