Berman, Barry

Retail management: a strategic approach / 13e. Berman, Barry - 13th ed. - Noida Perason India 2019 - xxvii,722p.

9789332587694

Strategic retail management Merchandise management Retailing Strategic planning Retail institution Non traditional retailing Trading area analysis Retail organization Human resource management retailing Operations management Promotional strategy Retail strategy

658.87 / BER '2018'