Kumar, Ramesh S.  <br/><br/>
Consumer behaviour: the Indian context(concepts and cases)/ 2e. 
Kumar, Ramesh S.  
 - 2nd ed. 
 - Noida  Pearson   2017 
 - xv, 329+1p. 
<br/><br/><label>ISBN: </label>9789332586499 
<br/><br/><label>Subjects--Index Terms: </label>Consumer decision making Consumer behaviour Branding strategies Marketing strategies Marketing  communication Retail equity 
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / KUM