TY  - BOOK
AU  - Kumar, Ramesh S. 
TI  - Consumer behaviour: the Indian context(concepts and cases)/ 2e
SN  - 9789332586499
U1  - 658.834 2 
PY  - 2017///
CY  - Noida
PB  - Pearson 
KW  - Consumer decision making
KW  - Consumer behaviour
KW  - Branding strategies
KW  - Marketing strategies
KW  - Marketing  communication
KW  - Retail equity
ER  -