TY  - BOOK
AU  - Sagar, Mahim...[et.al]
AU  - Singh, Deepali
AU  - Agarwal, D P
AU  - Gupta, Achintya
TI  - Brand Management
SN  - 9788180522833
U1  - 658.827 
PY  - 2009///
CY  - NewDelhi
PB  - Ane books
KW  - Brand management
KW  - Brand Identity
KW  - Brand image
KW  - Product management
ER  -