Charan, Amita  <br/><br/>
Advertising and brand management  
Charan, Amita  
 - New Delhi   Ane Books   2018 
 - xiii,435p. 
<br/><br/><label>ISBN: </label>9789385462894 
<br/><br/><label>Subjects--Index Terms: </label>Advertising Brand management  Advertising budget Branding  Brand strategy Managing brand equity 
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHA