TY  - BOOK
AU  - Charan, Amita 
AU  - Dahiya, Rekha 
TI  - Advertising and brand management 
SN  - 9789385462894
U1  - 659.1 
PY  - 2018///
CY  - New Delhi 
PB  - Ane Books 
KW  - Advertising
KW  - Brand management
KW  - Advertising budget
KW  - Branding
KW  - Brand strategy
KW  - Managing brand equity
ER  -