TY  - BOOK
AU  - Chaffey, Dave 
TI  - E business and E commerce management: strategy, implementation and practice/ 5e
SN  - 9789332511170
U1  - 658.054 678 
PY  - 2019///
CY  - India 
PB  - Pearson
KW  - E-business
KW  - E-commerce
KW  - E-environment
KW  - Supply chain management
KW  - E-marketing
KW  - E-procurement
KW  - Customer relationship management
KW  - Change management
ER  -