Schiffman, Leon G <br/><br/>
Consumer behavior/ 11e 

 - 11th ed. 
 - India  Pearson  2018 
 - xxvii,508p. 
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Index Terms: </label>Consumer behavior Consumer learning Consumer research 
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / SCH '2018'