TY  - BOOK
AU  - Schiffman, Leon G
AU  - Wisenblit, Joseph 
AU  - Kumar, Ramesh S 
TI  - Consumer behavior/ 11e
SN  - 9789332555099
U1  - 658.834 2 
PY  - 2018///
CY  - India
PB  - Pearson
KW  - Consumer behavior
KW  - Consumer learning
KW  - Consumer research
ER  -