Ramaswamy, V. S. <br/><br/>
Marketing management: indian context, global perspective / 6e. 
Ramaswamy, V. S. 
 - 6th ed. 
 - New Delhi  Sage  2018 
 - xlvii, 798p. 
<br/><br/><label>ISBN: </label>9789352807383 
<br/><br/><label>Subjects--Index Terms: </label>Marketing - India- Management Marketing strategy Managing the product Managing  distribution Integrated marketing communication 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM'2018'