TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing management: indian context, global perspective / 6e
SN  - 9789352807383
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Sage
KW  - Marketing - India- Management
KW  - Marketing strategy
KW  - Managing the product
KW  - Managing  distribution
KW  - Integrated marketing communication
ER  -