Kotler, Philip <br/><br/>
Principles of marketing / 17e. 
Kotler, Philip 
 - 17th ed. 
 - Noida  Pearson  2018 
 - xxii, 699p. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Marketing process Marketing environment Business markets Mobile Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT'2018'