TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y.
TI  - Principles of marketing / 17e
SN  - 9789352865611
U1  - 658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson
KW  - Marketing
KW  - Marketing process
KW  - Marketing environment
KW  - Business markets
KW  - Mobile Marketing
ER  -