Mohr, Jakki <br/><br/>
Marketing of high-technology products and innovations/ 3e 
Mohr, Jakki J. 
 - 3rd ed. 
 - Noida   Pearson   2020 
 - 542p. 
<br/><br/><label>ISBN: </label>9789332536623 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  High technology industries Marketing research Product management High-tech customers 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOH