TY  - BOOK
AU  - Mohr, Jakki
AU  - Sengupta, Sanjit
AU  - Slater, Stanley 
TI  - Marketing of high-technology products and innovations/ 3e
SN  - 9789332536623
U1  - 658.8 
PY  - 2020///
CY  - Noida 
PB  - Pearson 
KW  - Marketing
KW  - High technology industries
KW  - Marketing research
KW  - Product management
KW  - High-tech customers
ER  -