TY  - GEN
AU  - Inmon, W.H
AU  - Terdeman, R.H
TI  - Exploration warehousing: turning business information into business opportunity
SN  - 0-471-37473-3
PY  - 2000///
CY  - New York
PB  - John Wiley
KW  - 658.4
KW  - Marketing
KW  - Consumer behaviour
KW  - Data warehousing
KW  - Database management
ER  -