Kim, Chan W.  <br/><br/>
Blue ocean strategy:  how to create uncontested market space and make the competition irrelevant 

 - Boston   Harvard Business School Press  2005 
 - xv, 240p. 
<br/><br/><label>ISBN: </label>1-59139-619-0 
<br/><br/><label>Subjects--Index Terms: </label>New products   Markets segmentation  Competition-management 
<br/><br/><label>Universal Decimal Class. No.: </label>658.624  / KIM