Kotler, Philip <br/><br/>
Marketing management 

 - 10 
 - New Dellhi  Prentice-Hall of India  1999 
 - xxxi,718p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>81-203-1609-6 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Sales management  Marketing  Markrting management 
<br/><br/><label>Dewey Class. No.: </label>658.8