TY  - BOOK
AU  - Kim, Chan W
AU  - Mauborgne, Renee
TI  - Blue Ocean Shift: Beyond Competing Proven Steps to Inspire Confidence and Seize New Growth
SN  - 9781509832194
U1  - 82-94 
PY  - 2017///
CY  - UK
PB  - Macmillan
ER  -